Scottish Government update the ‘Living Safely This Winter’ Campaign

Following the updated guidance on Tuesday 21st December, the Scottish Government has updated the COVID-19 ‘Living Safely This Winter’ Campaign. We would encourage organisations to download and use the Living Safely This Winter’ Stakeholder Toolkit which outlines all the campaign assets available.

This campaign re-emphasises the need for us all to live safely this winter through key COVID safety behaviours in order to protect ourselves, loved ones, our community, vital services and the NHS.

This campaign re-emphasises the need for us all to live safely this winter through key COVID safety behaviours in order to protect ourselves, loved ones, our community, vital services and the NHS.

• View the Living Safely this Winter TV ad via YouTube here

How You Can Help

• Please share these assets with your audiences, and via your social media channels
• You can support the campaign by showing static social assets with supporting texts
• If you don’t already, please follow SG channels across Facebook, Twitter and Instagram and share and retweet content

The updated Living Safely This Winter’ Stakeholder Toolkit includes the following:

• Campaign Overview

• TV ad with 10 second cut-downs and radio ad
• Social animations and static images with suggested copy (Formats including 1:1, 16:9, 9:16)
• A3 and A4 posters encompassing all behaviours
• A3 and A4 editable posters
• Web banner and email signature assets
• Visiting Scotland assets:
  • Social animations with suggested copy
  • A3 and A4 posters encompassing key behaviours relevant to people visiting Scotland

Campaign Assets

All campaign assets can be downloaded via the links contained in the Stakeholder Toolkit, but links to specific assets are below:

• The ‘Living Safely’ TV social cut-downs can be downloaded via WeTransfer here
• The ‘Living Safely’ TV social statics and copy can be downloaded via WeTransfer here
• The ‘Living Safely’ posters can be downloaded via WeTransfer here
• The ‘Living Safely’ radio advert can be downloaded via WeTransfer here