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SCDI Responds to Government Consultation on Alcohol Advertising & Promotion

SCDI has submitted our response to the Scottish Government’s consultation on Restricting alcohol adverting and promotion. This call for evidence was met with a particularly strong response from a wide range of members with concerns that the proposals are not proportionate, evidence based and targeted, and would negatively impact important industries for the Scottish economy.

Below is a summary of key points from our response:

  • SCDI does not support the proposed restrictions on alcohol advertising and promotion, and the Scottish Government should rethink its approach.
  • Progress has been made on tackling alcohol misuse, and further progress – especially on harmful drinking – can be achieved through co-regulation and specific targeted actions.
  • The drinks industry is a flagship sector for the Scottish economy and the proposed restrictions would stifle entrepreneurship and innovation, especially by SMEs.
  • There would be a negative impact in the supply chain and across the tourism, retail, creative, events and sports sectors, and in all areas, but especially rural communities.
  • Sectors are ready to work with the Scottish Government and stakeholders on measures based on better regulation principles which do not risk jobs and investment.