26 October 2023 | Scotland’s Future
SCDI has changed to Prosper
Scottish Council for Development and Industry wears its heritage with pride, but even long-established organisations need to evolve to be fit for the future.
As one of Scotland’s most influential membership organisations, we felt that the time had come for change – positive change, designed to reflect our crucial role in a rapidly changing socio-economic landscape. We wanted to freshen up and re-energise, and bring our digital collateral right up to speed.
Today signals a big step forward in our organisational evolution as we reveal our new look and our new name.
The result is Prosper.
Our new brand has been designed to represent both the influence and energy of the organisation, and to demonstrate our ongoing commitment to future thinking.
We want to present ourselves in the way we believe our members and partners see us – as a dynamic, collaborative country-wide forum where innovative solutions are explored to help us all be fit for the future.
We also hope to attract new members and partners to join us as we explore exciting new economic opportunities in Scotland, across the UK and Europe, and around the world.
Prosper Chief Executive Sara Thiam is certain the new brand represents a positive step in the evolution of the organisation.
“SCDI was originally founded in 1931 and we are incredibly proud of our heritage as one of Scotland’s most important membership organisations. However, given the huge changes in Scotland’s economy, industry and society in recent years, we felt it was essential that we modernised and re-energised the way we present ourselves to the outside world. We hope that our sophisticated new brand will be appealing both to our existing membership base and to new members from across the private, public and voluntary sectors who share our vision for a brighter, better future for Scotland.”
Sabrina Allan is Prosper’s Head of Communications
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