Learn how Boxfish transformed their identity and ways of working through a rebrand and the introduction of a 4-day workweek.
Wednesday
5 Mar 2025
Peer Works
Swimming Against the Tide: Boxfish’s Reinvention
12:30pm The Corinthian Glasgow
Peer Works
Wednesday
Peer Works
12:30pm The Corinthian Glasgow
Peer Works
Learn how Boxfish transformed their identity and ways of working through a rebrand and the introduction of a 4-day workweek.
In this session, we welcome Neil Sullivan from Boxfish to share the story behind their recent rebrand. Boxfish has undergone a transformation – not just in brand and identity, but in how they work and the value they bring to clients.
“At Boxfish, we believe in doing things differently and swimming against the tide. It’s all in the name.”
Neil will take us through their rebranding journey, exploring the motivations behind the change, the immediate benefits, and the long-term impact. He’ll also discuss how the rebrand aligns with their shift toward helping clients on their sustainability journey.
Additionally, Neil will share insights into Boxfish’s move to a four-day workweek: why they implemented it, the challenges they faced, and the benefits they’re now experiencing.
Join us for an engaging session on how rebranding can drive meaningful change in a business.
Neil Sullivan has over two decades of experience in business development, project management, and process engineering. Currently, he serves as the Head of Projects at Boxfish, a specialist Utility and Carbon consultancy firm. Neil is also a Senior Industry Expert at the OI Council, a prestigious community of technology and industry experts, where he has been contributing his insights since December 2019. Prior to his current roles, Neil held several senior positions, including Senior Business Development Manager at Water Plus Business and Severn Trent Services, and Manager of Process Engineering at Mabbett & Associates Ltd.