Let’s be honest…social media doesn’t wait for a governance review.

In this session, Michael Dotts, Website & Social Media Manager at SSEN Transmission, will talk about what it’s like to work at the crossroads of digital speed and utility structure. From rethinking how and where we show up online, to balancing professionalism with personality, it’s about building a smarter, more confident digital culture at SSEN Transmission.

We will also hear from Tracy Mellors, Senior Delivery Lead at SSEN Transmission, about SSEN Transmission’s pioneering use of AI. It highlights how an innovative AI Feedback and Sentiment Analysis Tool supports community engagement and feedback analysis for major infrastructure projects in the north of Scotland.

If you work in marketing or comms or if you are interested in improving the digital presence of your business this event is for you.

The day will include networking, group discussion and free lunch!

Agenda

12pm Networking Lunch

12.30pm SSEN Transmission Presentation and Q&A

1.30pm Group Discussion

2pm Close

Michael Dotts, Website & Social Media Manager, SSEN Transmission

With over 17 years’ experience in the utility sector at SSE, Mike is a familiar face in the company’s digital community. Starting out in the Distribution business as a Social Media Officer, he helped shape SSE’s online presence by managing its social channels, website and the PowerTrack mobile app. In April, Mike joined the Transmission business, he’s focused on enhancing its digital experience and supporting its wider goals.